Lie to Me

Blooper Pasta front Blooper Pasta back

Adobe Illustrator and Adobe Photoshop were used to generate labels that mimic the aesthetics of high-end food products to simulate a line of classic video game themed consumable goods. The narrative of a gourmand pasta dinner links the fake products, although each employs a different design language. The viewer is invited to enjoy both culinary and nostalgic indulgence, while engaging lightheartedly with the implications of bilateral culpability in the increasing mundaneness of intrusive branding immersion.